As we approach almost 12 months of living in a pandemic, even the most resilient of retailers are now using digital solutions to promote their product catalogues by investing in e-commerce development.
With competition within the digital world growing rapidly, due to current circumstances, it’s time to start innovating instead of imitating.
Customers are constantly looking for the best experience, and customer service includes your website’s online shopping features. Your website needs to lead the way for your brand’s growth while making sure you stay ahead of the competition. E-commerce sales grew by over 30% in 2020 – a trend experts expect to rise even further over the coming year.
VI experts embed themselves in the e-commerce revolution, delivering engaging and innovative solutions for retail customers across the UK.
What should we expect in 2021?
The Centre for Retail Research has estimated that by the end of 2021, retail sales will still remain lower than in 2019 with ‘bricks and mortar’ continuing to struggle – but by 2022, retail businesses should be well on the way to recovery.
The failure of the retail group Arcadia – and the acquisition of Debenhams and Topshop’s online presence by giants like Boohoo and ASOS – makes it clear that e-commerce has rendered traditional high street experiences obsolete.
Retail is fast becoming increasingly digital and internet-driven. A trend which will long continue past the effects of the pandemic.
Convenience is key!
Online shopping is becoming increasingly sophisticated, and your customers will start to expect an effortless, fast-track purchase experience.
Advancing technology and connectivity mean that companies with ambitious sales infrastructures can streamline support, upgrades, maintenance, and global scale possibilities.
Online buying isn‘t limited to B2C
Online shopping now extends far beyond food, fashion, and gadgets. Customers have moved to the internet to source everything from high-end purchases to everyday necessities.
In the new digital age. Manufacturers, business service providers or anything else, it‘s time to start selling direct – online!
Social commerce and ‘shoppable video’ is the way forward
Digital users and serial social media scrollers can make buying decisions literally from their social feeds, and the introduction of video shopping solutions will allow them to shop straight away.
Purchasing will become instant, and with mobile devices rapidly advancing, consumers will come to expect to be able to purchase within just a couple of clicks from their phone, smart-watch or voice-command device.
At Visual Identity, our bespoke website developments create experiences that work flawlessly on all devices and platforms. Furthermore, customers can now shop effortlessly – anywhere, any time, and however they wish!
https://www.visualidentity.co.uk/our-services/shopify-website-development
