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🖤 Turn Black Friday into your brightest sales day yet 🖤

Black Friday is no longer just a day – it’s an event season that tests every part of your online store. If your site isn’t optimised, ...

Posted on 28th November 2025
Creative Vision

Can we get back to Black (Friday)?

In a world dominated by discount culture, one ethical UK skincare brand’s recent post stood out… While many brands have jumped on Black ...

Posted on 24th November 2025
Creative Vision

When design vision outpaces reality…

It's been 22 years since the legendary supersonic aircraft Concorde made its last commercial passenger flight amid emotional scenes at Heath...

Posted on 20th November 2025
Digital | knowledge piece

Intellectual property: Website design, development & code ownership explained

Visual Identity believes in professionalism, transparency, and fairness. One of the most common questions clients ask is: “Who owns the in...

Posted on 10th November 2025
Insight | knowledge piece | News

Four hard marketing truths that need to change in your role or industry, and what you can do about them!

Visual Identity works with clients across education, finance, retail, arts and charity – and we‘ve noticed a pattern. No matter the sect...

Posted on 6th November 2025
Creative Vision

So you‘re buying a website – what‘s the process?

Buying a website isn’t like buying a pair of shoes or even a new car – it’s more like investing in your business’s future. The right...

Posted on 3rd November 2025
Creative Vision

TikTok in 2025: The platform powering retail business growth

TikTok is no longer optional: Why your business needs it in 2025!

Posted on 27th October 2025
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Top 5 mistakes businesses make when choosing a creative agency…

… and how to avoid them! Why partnering with Visual Identity ensures creativity with purpose and strategy that delivers. When it comes to ...

Posted on 27th October 2025
Creative | Insight | knowledge piece

Switch off to switch on: Why prioritising well-being powers productivity and creativity

10 October was World Mental Health Day. The message is about: protecting mental health at work – it’s how great creative work gets made,...

Posted on 23rd October 2025
Creative Vision

Why bespoke websites beat templates (every time)

There are several reasons why VI considers bespoke websites to be better than "off-the-shelf" or "template" options. Here, we explain why......

Posted on 13th October 2025
Insight | knowledge piece | News

GOV.UK – Design on Trial

Putting design on trial. Why investing in accessibility, clarity and creativity shouldn’t be underestimated – it’s essential for i...

Posted on 6th October 2025
think creative mug
Creative Vision

Why outsource your marketing to Visual Identity?

Our clients consider Vi as their partner, rather than a supplier.

Posted on 23rd September 2025
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