Our Creative Blog

Filter by:

Creative Vision

Why bespoke websites beat templates (every time)

There are several reasons why VI considers bespoke websites to be better than "off-the-shelf" or "template" options. Here, we explain why......

Posted on 13th October 2025
Insight | knowledge piece | News

GOV.UK – Design on Trial

Putting design on trial. Why investing in accessibility, clarity and creativity shouldn’t be underestimated – it’s essential for i...

Posted on 6th October 2025
think creative mug
Creative Vision

Why outsource your marketing to Visual Identity?

Our clients consider Vi as their partner, rather than a supplier.

Posted on 23rd September 2025
Creative | Digital | Insight | knowledge piece

Capturing the Autumn Season:

VI has spent decades helping retail and lifestyle brands do exactly that through carefully curated seasonal campaigns that brings products t...

Posted on 22nd September 2025
Creative Vision

Change your mindset!

Creativity: How lived experience involves into commercial performance Reflections inspired by Sir Ken Robinson’s TED talk and 40 years bui...

Posted on 17th September 2025
Creative | Digital | knowledge piece | News | Project | Work

What our clients say – Building trust through results

Visual Identity believes our work speaks for itself – but nothing is more powerful than the voices of those who have trusted us with their...

Posted on 15th September 2025
Awards | knowledge piece | News

35 years at Visual Identity

Feeling proud, a little emotional – BUT hugely grateful. From Jacqui Newham, MD, 35 years at Visual Identity. To our clients, collaborator...

Posted on 9th September 2025
Insight | News

🎉 Happy 120th Birthday to Kenilworth Road – lovingly known as The Kenny and our ‘Old Girl’! ⚽

From Jon’s first season ticket in 1971 to Scott’s first game in 1994, our story shows how The Kenny unites generations of Hatters.

Posted on 4th September 2025
Creative Vision

16 Marketing Myths, Debunked

Marketing is often misunderstood, so we‘ve set about busting some noteworthy marketing myths! It can often be seen as an expense, rather t...

Posted on 27th August 2025
Creative Vision

Is graphic design a dying art?

Graphic design has been an important service for decades, shaping the visual language of our society – originally through print and brandi...

Posted on 27th August 2025
Creative Vision

Experience isn’t a limitation – it’s our strongest asset.

In a fast-paced, youth-led industry like digital marketing, it‘s easy to assume that innovation only comes from those under 40. But that a...

Posted on 18th August 2025
Awards | knowledge piece | News

🏆 Celebrate success – The VI story so far

Over the years, we’ve been proud to see Visual Identity recognised locally, nationally and internationally for creativity, innovation, and...

Posted on 15th August 2025