Strong imagery tells your story and encourages customers to engage with you by capturing images that are memorable and make a good first impression.
At Visual Identity, we have mastered the art through many years of experience. We offer a full Photography and Illustration service which can include some or all of the following:
46% of marketers say photography is critical to their current marketing and storytelling strategies.
We start by creating a treatment mood board; an arrangement of images, text, and other sources to convey the chosen concept for the shoot. This helps to minimise issues and deliver a fantastic output.
Our selected photographers are key to a successful shoot. Photographers are commissioned according to their particular style and experience and Vi will do the necessary research to select a service that fits your brief.
Our art directors manage and oversee your photographic project from start to finish. They supervise and unify the photographic team to make sure that the project stays on track, the output stays within the concept and any issues that arise are dealt with quickly and efficiently.
Bringing your photography to life requires more than just a camera. We work with a number of individuals and model agencies to find the right model for your shoot. We take great pride in scouting the finest, most stylish, inspiring locations in the UK.
Vi styles both wardrobe and props, working from the brief or devising concepts. We work hard to ensure the styling looks real and believable, whilst maintaining some unique touches and style.
Illustration plays an important role in the design process. We offer a variety of illustration styles including caricatures, cartoons, collage and line drawings. We work in many forms of media, everything from traditional hand painted watercolours, to photoshop effects.
The human brain is much more adept at absorbing visual information than written, or even verbal formats.
Despite the well-known phrase, “don’t judge a book by its cover”, human beings are naturally visual creatures, and it is in our nature to make first impressions from the images we see.
Here are the facts…
– Articles with images average 94% more total views.
– A press release with photos gets nearly 15% more online views.
– 70% of e-commerce shoppers say the product image inform their purchase decisions.
VI’s photographic services are proof that – a picture truly is worth a thousand words.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
When social media is part of the buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend more.
Companies, who understand and believe in their brand, are typically 12% more profitable and 18% more productive.