Whether you’re using images on your website, social media or on traditional marketing materials – if they’re poor quality, it won’t reflect well on your business.
The following points reflect the importance of investing in high-quality photography to best portray your “brand” or services.
• Capture their attention – With the sheer volume of information being shared online, marketers need to grab the attention of their target audience. Visual elements increase people’s willingness to read content by 80%.
• Non-verbal communication – With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way to capture the imagination of your target audience.
• Improve Brand image – Photographically strong brands are dynamic, emotional, and timeless. Adding photographs that explain a brand’s message helps the target audience understand and appreciate the message.
• Emotion – Consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional responses about a brand and builds customer loyalty.
• Prompt action – We are in a new era of marketing in which a brand is defined by those who experience it. 40% of online users will provide more favourable responses to visual content than to plain text content.
• Increase engagement – Photographs are easier to consume than text, particularly on social media. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without. This is often why Instagram is preferred as a key selling tool for tangible products.
• Create a favourable perception – Humans are conditioned to make snap judgments, sometimes on a subconscious level. A professional appearance, including a well-taken photograph displaying a product or service in context, builds trust.
• Drive sales – There is a direct link between utilising high-quality images in marketing and the growth of sales. Photographs help consumers visualise themselves using a product or service and allow them to imagine it improving their life in some way.
“46% of marketers say photography is critical to their current marketing and storytelling strategies.”