This type of content is designed to be memorable and encourages users to participate, rather than just passively consume the information they’re receiving. Here are some of the current trends and ways of implementing Interactive Content in your Marketing Strategy.
Quizzes are a fun and engaging way for businesses to interact with their customers. They can be used to test customer knowledge, gather feedback, or provide personalised recommendations. For example, a fashion retailer could create a quiz that helps customers find their perfect style, which can then lead to increased sales by highlighting items they wouldn’t necessarily have discovered. This could be emailed to your customer database.
Surveys are another popular form of interactive content. They allow businesses to gather valuable feedback from their customers and make improvements based on that feedback. For example, a hotel could conduct a survey to gather information about guest satisfaction, which can then be used to improve the guest experience. Social media polls are a great way of conducting surveys and customers are often more like to interact with a simple social media post!
(AR) is a technology that overlays digital content in the real world. Businesses are using AR to enhance customer experiences and drive conversions. For example, furniture retailers often use AR to allow customers to visualise how a piece of furniture would look in their home, which can lead to increased sales. This also works well with trainers!
Interactive content is always a winning formula! It provides businesses with a unique opportunity to engage with their customers and drive conversions. By encouraging participation and providing personalised experiences, businesses can create a strong connection with their customers and build brand loyalty.