Five steps towards award-winning E-commerce

Ever-changing mobile trends are revolutionising the way that we purchase and interact online, whether we’re in the office or on the go.

Our web developers have experience working with a range of e-commerce platforms, including Magento, Shopify and WordPress. Customers should be able to view stock availability, search for products, view their order history, delivery times and of course buy online – on any device.

– 10% of us grab our smartphones as soon as we wake up with 33% picking them up within five minutes of opening our eyes.
– Mobile commerce is used every day, even by customers who prefer to shop in-store. Whether customers are looking up reviews, comparing pricing, or browsing for similar options.

1. Focus on user experience

In terms of e-commerce functionality, customers actually expect most of the sites they visit to work in the same way, with relevant “call to actions”, design layouts and search tools – all they really need is a fluid journey from start to finish and to be able to purchase in as few clicks as possible. It’s, therefore, a good idea to stick to conventional design and functionality but with bespoke features that represent your brand and keep consumers wanting more.

2. Your website must be responsive!

Modern e-commerce websites revolve around mobile and tablet devices. VI created an uncompromising and engaging experience for Barker Shoes mobile visitors, which helped to create the brand story and showcase their beautifully designed shoes in their full glory. This allows customers to effortlessly engage with the website on all devices and make purchases quickly and easily whilst on the go.

3. Mobile > Desktop

With the rise of users spending less time on a desktop and more time on their mobile device brings new types of marketing for e-commerce sites as well as focusing more of their time on social media platforms for their sales rather than a website.

Social media apps, such as Instagram, have incorporated a feature allowing businesses to provide direct links and purchase options on their post. By offering users a convenient link to your site you are essentially doing the extra work for your customers whilst driving them directly to the sale.

4. Drive traffic to your site

PPC (pay-per-click) advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. PPC delivers instant traffic on a managed budget and offers ways to compliment existing SEO strategies, by allowing you to develop an overall online strategy armed with facts, not assumptions.

Organic SEO (search engine optimisation) tends to be the most cost-effective strategy in the long term but it can take time to build rankings. A beautiful and functional website is a great tool, but if your potential customers are not able to find you with their search terms, you’ll be left behind. VI use industry recognised tools and processes to review, optimise and ultimately improve or maintain rankings.

5. Create unique content

Copy on your product pages is primarily there to drive sales. However, it pays to think about your existing content and experiment with different styles and lengths to see what performs best. Web copy can be descriptive, describing product features, or it can be creative and sell the story behind your product and brand. From an SEO perspective, unique product copy can help you to rank above competitors.

Visual Identity is an award-winning E-commerce provider. Get in touch to grow your online business!