Social Media platforms now offer great opportunities for businesses to sell via the app, or link easily to products and services on their websites.
Whilst the well-known giants such as Facebook, Instagram and Twitter are still firm favourites with social media users, TikTok is the fastest growing and perhaps the most ‘on-trend’ platform.
But do you take it seriously as a marketing platform for your business? At Visual Identity, we provide Social Media Management services to many clients and we are firm believers in focussing our efforts on the most relevant platforms for your business and audience.
TikTok is a great tool for sharing ‘behind the scenes’ footage of staff members or products, particularly for retail businesses. As an agency, we were first introduced to TikTok marketing when working with a long term client who wanted to rank up their social media activity – and we love it!
More than half (54% to be exact) of marketers say that video is the most valuable content type for achieving social media marketing goals.
We currently schedule and post around 380 posts across all platforms, for clients in a variety of industry sectors.
These days, all social media platforms offer the opportunity to advertise with them – which is something that we also manage for many of our clients. But whilst there is a real benefit to paid advertising online, we are firm believers in building strong organic engagement.
Social Media is a space where you can really express yourself as a business. It should be informative but fun! Entertaining but trustworthy.