Branding

Branding

A strong brand means that your business will not have to compete on price alone.

companies who understand and believe in their brand, are typically 12% more profitable and 18% more productive.

brand differentiation and brand relevance are two of the most valuable tools for any business as; they create awareness, drive perception, and improve desirability. brands with greater awareness have a higher perceived value, which allows charging higher prices.

the power of a brand is a simple visual that instantaneously communicates what your business is about and a well defined brand is the reason why customers choose to buy, sign up or associate with.

at vi we are passionate in our belief that strong brands are built by aligning ‘what you do’ with ‘what you say’. making sure your customers can clearly see the difference between your brand and its competitors is one of the main reasons to develop clear offers and unique sell points.

what our brand programmes can do:

  • Create instant recognition and memorable impression
  • Increase your integrity and credibility perception
  • Generate a loyal customer base
  • Help you stand out from your competitors
  • Communicate your core messages
  • Make your business tangible to your customer
  • Meet customer expectations
  • Increase revenue

in fact, people make their mind up about your business in the first seven seconds, therefore developing a meaningful brand is just as critical for sustained business growth and, when properly executed, it can actually be your most powerful advantage.

our brand services include:

  • brand consultation and development
  • strategic positioning and research
  • corporate identity and standards

the key to developing an enduring brand is a continuous process, creating a unified visual language that establishes trust and loyalty from your customers, generating employee pride and value.