Running your business without an online presence? You’re missing out on opportunities!
Customers expect every brand to have a website. Whether you’re a new start-up or an established company, it is now more crucial than ever that consumers can easily find and access your products and services.
2020 was a challenge for us all but Visual Identity are here to support your digital promotions in 2021. Whether you need regular social media marketing support or a brand new website – our experienced team is here to work as an extension of your team.
The global pandemic has had a huge impact on the business world, but at some point, we will get “back to normal.” It’s important to plan ahead and ensure your company is fully functional and accessible online.
The proof is in the platforms…
Potential customers often rely on social media to gain an insight into a company or brand they’re interested in. Can you be found across relevant industry platforms? With many people having to spend more time at home at present, the internet is a hub of activity and discovery. So the key to a successful marketing strategy in 2021 weighs heavily on digital resources such as social media to provide a consistent presence.
Never have to ‘close’ your business again!
In the current digital climate, customers expect to find a business online and purchase products easily from any device. With high-street stores forced to close, businesses have had to step up their online game to keep services fully accessible. Going forward, every business will need to offer this. In 2021, social media will become a top channel for purchase rather than just discovery.
“Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform…”
Forbes – online
Many organisations are pivoting towards virtual events and solutions to engage with audiences whilst certain services or products cannot be obtained ‘in person’ or in-store.
You’ve built up a database – but are you using it?
E-marketing is a great way of keeping in touch with existing customers. Use it to promote new products or services which will engaged audience.
Digital trends that began out of necessity are here to stay. Going forward, it will be increasingly important to use your customer database and make the most of data capture tools on your website.
When customers sign up to your e-marketing they expect to receive useful communications. Not to be inundated… but kept up to speed with news, product launches and services that you have to offer.
Can potential customers find you?
It’s all very well having a visually appealing website but can it be found through search engines?
SEO is an important part of any website build but it’s often overlooked. Creating organic content is just as important as the visual aspects of your website design. More traffic to your website creates more opportunities to convert prospects into customers. It’s that simple!
New digital trends to embrace
Whilst the high-street is off limits and we’re unable to try items on or view products in person, AR allows us to visualise how an item might look on us, or in our homes – without having to leave the house!
Consumers expect a personalised experience!
Trends are fast-moving beyond just personalised marketing, as consumers expect brands to understand their previous shopping habits and trends in order help determine what they should view next.
Data sharing is an important part of personalised shopping experiences and although we’re all cautious of sharing our personal information, the advanced technology we immerse ourselves in, in the modern-day allows for us to shop online confidently and efficiently. After all, online ‘shopping’ is the future!
No matter how your business has been affected by the pandemic, we’ve made it through to the second round. It might not feel like it right now, but there is a light at the end of the tunnel. Eventually, life and business will return to some kind of normality — with a few changes.
Visual Identity is here to support your inhouse Marketing team with planning, strategy or even supercharging campaigns or product launches for 2021.
