Visual Identity, understands that effective website design and development is more than just looking good! It’s about performance, user experience, and results. Whether you're targeting B2B or B2C customers, your website should be a powerful sales tool that drives traffic. It should engage users, and convert visitors into customers.
We build bespoke website solutions using SEO best practices, responsive design, and tailored functionality to achieve your business goals. A high-performing website can significantly increase visibility online, attract more qualified leads, and support sustainable business growth.
When visitors hit your site there is only a matter of seconds to engage them. A web strategy is about crafting a solution that is usable and accessible and exudes the right look and feel. The strategy will contain the scope of work, direct the content creation process and provide tactical direction for the developers.
The purpose of any interface is to help the user accomplish their goal. Our UI designers put themselves in the user’s mindset and predict what they will expect. They then create designs that reflect these insights. They design each screen to ensure that the UI visually communicates the path that a UX designer has developed.
UX design is about having a complete understanding of the user. Our UX designers conduct user research and review different user types. They also carry out performance and usability testing to design the most effective journey. We ensure your website’s navigation is completely intuitive. This allows users to reach their destination quickly and easily.
Love it or hate it, social media is here to stay. VI works across all social platforms and offers one-off setups or ongoing management. We can also support you in finding the best ways to engage your customers. We work with content scheduling platforms and offer content planning.
Post-launch clients need the ability to add pages, or news posts, and add or change navigation/widgets. To this end, Content Management Systems offer end users a simple operating system. We work with a number of well-recognised CMS platforms. Our team can advise you on the best platform to suit your business requirements.
Our web developers work with a range of ecommerce platforms, including WooCommerce and Magento. Customers are able to view stock availability, search for products, view order history, delivery times and of course buy online. Our ecommerce developments improve conversion rate optimisation and offer an engaging user experience.
Mobile-first or responsive design means that a website adapts to the user’s device or platform by adjusting its layout fluidly. This makes the website usable and accessible on the device that’s accessing it. VI designs and builds everything online with mobile use in mind.
Our web analytics help you measure, collect, and analyse your website data. We use these insights to report on performance and optimise your site effectively. Businesses use web analytics to conduct market research and to assess and improve website effectiveness.
A beautiful and functional website works well. But if potential customers can’t find you through their search terms, your business risks falling behind. Vi uses industry recognised tools and processes to review, optimise and ultimately improve or maintain rankings.
Your website is the first place customers look to learn about your business. It showcases the services or products you provide. It is, in essence, your first impression and your sales tool.
We work with some amazing brands, building online e-commerce stores that increase their ROI using Shopify Plus.
Shopify is the fastest-growing E-Commerce platform. We are an experienced Shopify Partner agency with the capabilities and expertise to support your brand. We build successful, high-performing Shopify experiences tailored to your goals.
WordPress was used by more than 27.5% of the top 10 million websites as of February 2017. It is reportedly the most popular website management and blogging system on the web, supporting more than 60 million websites worldwide.
This online, open-source website creation tool is written in PHP. But in non-geek speak, WordPress is arguably the easiest and most powerful blogging and website content management system (CMS) in existence today.
Magento is an open-source ecommerce platform that offers a flexible shopping cart system. It also gives clients control over the look, content, and functionality of their online store. It offers powerful marketing, search engine optimisation, and catalogue-management tools.
Node.js is a platform built on Chrome’s JavaScript runtime for easily building fast and scalable network applications. It uses an event-driven, non-blocking I/O model that makes it lightweight and efficient. This makes it ideal for data-intensive, real-time applications that run across distributed devices.
Our developers use PHP, alongside a number of common languages such as HTML, CSS, JavaScript and much more. PHP is a server-side scripting language designed primarily for web development but also used as a general-purpose programming language.
We pride ourselves on our high technical standards. We always aim to produce websites that are coded cleanly and meet W3C standards. Additionally, we make considerations for:
Our developers are trained to understand the latest developments in website design. This ensures they provide a service that is up-to-date and aligned with fast-moving trends.
Companies, who understand and believe in their brand, are typically 12% more profitable and 18% more productive.
46% of marketers say photography is critical to their current marketing and storytelling strategies.