In today’s competitive market, cohesive marketing is key to realising your business objectives. Visual Identity’s comprehensive services support you to captivate and connect with your ideal audience. Our expertise spans web development, innovative marketing strategies, timeless design, and other online services – that when deployed together, deliver your business goals.
B Seen, B Heard, B Found
Services that improve your business’s online visibility.
Website Development: The cornerstone for online searchability. We design high-performing websites with user-oriented UX/UI development optimised for all devices.
Social Media Management: We manage and grow your social media presence to engage with your audiences and promote your brand effectively.
Content Marketing: Amplify your brand’s voice in your market. Enhancing your online presence by creating greater awareness and visibility of your products or services.
Direct Marketing: Engage your audience with direct marketing (email and mail) that keeps your brand visible and fresh in the minds of buyers.
Lead Generation Strategies: Attract inbound leads through your e-marketing strategy and communication planning.
Services that ensure you’re heard and remain memorable.
Brand Services: Good branding ensures your business looks and sounds consistent. We differentiate it from your competitors to create a positive brand impression.
Marketing Strategy: Cross-channel communications with consistent messaging to create stronger client relationships that build trust with your audience.
Competitor Analysis: Researching and analysing competitors for better marketing strategies. Delivery that gains you a competitive edge.
PR and Media Relations: Developing and implementing public relations strategies that generate positive media coverage and build your brand’s reputation.
Graphic Design: Traditional print materials, brochures, leaflets, and flyers that convey your message effectively, underpinning the brand strategy.
Services that help buyers discover your business.
Social Adverts: Spend on social media advertising across various platforms that help you gain greater awareness and reach a wider audience.
Keyword Analysis: Identifying relevant and popular keywords to target key search types is a critical aspect of SEO. Content that helps you to appear higher in search engine results.
Search Engine Optimisation: SEO that ensures your business is found by getting pages to rank higher in search engines, such as Google.
Paid Advertising: Invest in Pay-Per-Click (PPC) and retargeting advertising campaigns which drive immediate traffic and, of course, enquiries!
If you are missing out on valuable opportunities and inefficient spending, our full-service marketing and subject matter experts can unlock the full potential of your marketing, enabling your team to concentrate on other priorities.
Your website is the first point of contact a potential customer will have with your business. That’s why it’s essential to develop a custom website that reflects your brand’s personality, meets your unique needs, and drives conversions.
We leverage the power of platforms such as Shopify and WordPress to create seamless experiences that are user-centric and easy to navigate. For Shopify, we can build robust e-commerce websites that are easy to manage, secure, and optimised for conversion and drive sales. Our WordPress expertise is well-established having delivered outstanding results and improved functionality for numerous clients.
When you choose VI, you get a proven team that understands how to achieve your digital goals by offering website development that is user-centric, fully responsive, and easy to navigate – click for optimised conversions!
At Visual Identity, we provide social media management services that will boost your online presence by connecting with your target audience and creating greater awareness of your products and services. Our team works with you to develop a customised social media strategy, creating content for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
Our social media management service offers you full management of your social media channels. We schedule and plan content that will engage your audience and every month report performance metrics which are used to optimise your campaigns for maximum engagement and reach.
Discover how Visual Identity can help grow your social media presence and engage with your target audience – click for greater online visibility!
Visual Identity was founded in 1989 as a specialist brand agency with services that include brand development, strategy and management which are still core to our business today.
Our team of experts can develop a brand strategy that will identify with your target audiences and offer guidance as to the best way to communicate the brand’s core messages. Through aligned resources, we will develop a consistent voice across all your various communication channels. We believe building a strong brand aligns what your business does with what it promises.
Our expertise in brand consultancy includes brand development, logo creation, brand guidelines, and brand launch programmes, Visual Identity can help elevate your business’s visual identity to be authentic and resonate with your audiences – click to strengthen your branding.
Traditional marketing remains a crucial component of any comprehensive marketing mix strategy, and its influence and reach should not be underestimated.
Exceptional graphic design is a rare commodity these days and can be a game-changer for any business. Traditional services possess the capacity to engage your audience effectively and help your marketing campaigns achieve your business objectives and goals.
Visual Identity is passionate about crafting designs that showcase your product or service in the most compelling ways. These unique services can enhance digital campaigns making them more effective. We create long-lasting brand awareness, by creating solutions that are unique, boost engagement and drive – click for unique ideas generation.
A strong marketing plan is key to engaging with your target audience and driving conversions. Our marketing team is experienced in strategy, research and planning whilst our content creation experts can create and distribute compelling content across all channels.
Exceptional marketing needs to align with meticulous planning and strategic thinking. Our marketing services include research, A/B testing, competitor and content audits, public relations, social media, content creation, and email marketing. We work with you to develop a strategy that aligns with your business and marketing goals.
We offer a wealth of ideas and creative ingenuity. Together these elements provide you with the unique chance to distinguish yourself from competitors by distinguishing your brand meaning it stays in the hearts and minds of your customers – click for well-executed marketing strategies!
We understand that promotional campaigns are crucial to your business. This is where comprehensive analytics and reporting can make a difference. These tools track the performance of your campaigns with precision, providing invaluable insights that improve the impact of your promotional activities.
The primary benefit of utilising analytics is to access real-time reports. This data empowers you to optimise the campaigns, ensuring that your marketing efforts remain effective in terms of spend and optimisation of the campaign performance.
Our regular updates review progress and by using advanced tools to analyse and interpret data accurately we can adjust. Our customised reports offer deep insights into key metrics like website traffic, conversion rates, and return on investment (ROI). These metrics aren’t just numbers; they are the building blocks of informed decision-making – click for precision performance.
With most users never scrolling past the first page of search results, therefore, your business must ensure that your website appears as near to the top of the list as possible.
Visual Identity specialises in implementing cutting-edge SEO strategies that maximise your online visibility and drive traffic to your site. Our approach is data-driven, utilising methods such as keyword research, on-page optimisation, and link building to elevate your search engine rankings. Additionally, we provide regular performance reports to keep you updated on your website’s progress.
Boost your online visibility and attract more potential customers with our data-driven SEO services. Discover how we can help your website rank higher on search engines – click for data-driven optimisation.
Our PPC services are designed for success. We begin with strategic planning and execution, ensuring targeted and effective campaigns. We perform in-depth keyword research, identifying high-performing search terms. Our customised targeting and online adverts maximise click-through rates and conversions.
Continuous monitoring and optimisation are our priorities. We adapt to changes to keep your campaigns performing at their best. We provide data-driven insights, comprehensive reporting and analysis, empowering informed decisions for ROI.
We utilise advanced PPC management tools to streamline campaign management and boost results. With our expert and experienced staff our PPC services mean your online advertising is in good hands, offering you optimal results and improved visibility – click for boosted results.
B Seen, B Heard, B Found… like never before!
Visual Identity‘s full-service marketing solutions offer many key advantages. We not only save you money but also optimise your marketing efficiently. Our full-service approach allows us to share costs, making it more cost-effective compared to in-house solutions.
We offer scalability that can be difficult to achieve with an in-house team. You can adjust the capacity needed without the challenges of hiring and training. Plus, you only pay for the services you require.
Our agency is performance-driven and provides analytics, data, and industry expertise to ensure your marketing budget is spent wisely. This leads to greater optimisation and enhanced reporting.
Our team consists of experts and specialists in various industries and platforms, saving you the costs of hiring and training. We manage your marketing needs effectively, ensuring that no gaps in knowledge or service hinder hour promotions.
What’s more, we bring fresh ideas and strategies to the table, thanks to our exposure to diverse perspectives and ongoing testing. We adopt an account-based marketing approach to target your ideal prospects accurately.
Let Visual Identity eliminate the guesswork from your marketing efforts.
Companies, who understand and believe in their brand, are typically 12% more profitable and 18% more productive.
First impressions are 94% design-related.
Your brand’s social media marketing needs to be on-brand, relevant and effective in engaging your prospective audience and driving conversions. We put effective plans in place to supercharge your brand’s social media marketing.