A fundamental part of your wider business plan…
A well-integrated Digital Marketing Strategy is crucial to generate new customers, build confidence, increase their willingness to do business with you and convert them into actual customers.
As a result of the COVID-19 pandemic and with many companies soon looking to return to business after a period of uncertainty or closure, a new marketing opportunity has arisen for businesses to promote themselves or the ways in which their services have changed.
It’s time to embrace a digital marketing strategy that incorporates everything your brand and company do through online media, such as:
- Website Design
- Social Media Management
- Ecommerce
- Blogging
- Google Adwords or PPC
- SEO (Search Engine Optimisation)
- Email Marketing
From designing and developing a bespoke website to creating an effective marketing campaign, at VI we work with our clients to really understand their project requirements in order to deliver long-lasting results.
Businesses typically embrace Digital Marketing services when, they:
- Want to redesign or update their website but are not sure about the best way forward.
- Don’t have the expertise in-house or don’t have the resources to resolve web-related problems.
- Are unsure if their website is search engine optimised for search engines such as Google.
- Are looking to improve hosting and ongoing support for their website.
- Are unsure of the benefits of social media for their business.
Whether your business is B2B or B2C – personalisation is key…
- – 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised service or experience.
- – The biggest challenges with personalisation are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%).
- – 79% of organisations that exceeded revenue goals have a documented personalisation strategy.
- – Smart personalisation engines used to recognise customer intent enable digital businesses to increase their profits by up to 15%.
Mobile personalisation
- – 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalised offers via mobile so long as they can be opted in and out of.
- – 41% of people say it’s acceptable for businesses to use their purchase history to deliver personalised offers via mobile – so long as the offers are related to their history with the business.
- – 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app!
We as a business are very fortunate that the nature of our services has meant that we can continue working flexibly and remotely whilst delivering projects and services to our clients – remaining fully accessible and open to new enquiries, as most of our systems are cloud-based platforms.
We love to catch up with clients in person, and this will always be our preferred way of working; however, through our current remote working approach, VI can continue to support your business and help you to promote or re-launch as you get back to business.
Are you ready to embrace digital marketing?
If you’re not sure where to start or need support building a new, cost-effective marketing strategy, please don’t hesitate to get in touch!
